Privacy Policy

Last updated: June 2026

This Privacy Policy describes how Top Spine Chiropractic & Wellness ("the Company," "We," "Us," or "Our") collects, uses, and discloses information when you visit our website or interact with our services, including our SMS/text message communications program. By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

Interpretation

Words with initial capitalized letters have meanings defined below and apply regardless of singular or plural usage.

Definitions

• Account: A unique account created for You to access our Service or parts of our Service.
• Company: Refers to Top Spine Chiropractic & Wellness, 72 Shrewsbury St Unit 6, Worcester, MA 01604.
• Cookies: Small files placed on Your device containing browsing history details.
• Device: Any device that can access the Service, such as a computer, mobile phone, or tablet.
• Personal Data: Any information that relates to an identified or identifiable individual.
• Service: Refers to the Website and all associated communications, including SMS/text message programs.
• Service Provider: Any natural or legal person who processes data on behalf of the Company, including SMS platform providers.
• SMS Program: Our text message communication service through which we send appointment reminders, health tips, practice updates, and promotional offers to opted-in subscribers.
• Usage Data: Data collected automatically, generated by the use of the Service or from the Service infrastructure.
• You: The individual accessing or using the Service.

2. Collecting and Using Your Personal Data

Types of Data Collected

Personal Data. While using Our Service, We may ask You to provide personally identifiable information including, but not limited to: email address; first and last name; phone number (including mobile number for SMS opt-in); address, city, province/state, and postal/ZIP code; health-related information provided during intake or scheduling; and Usage Data.

Usage Data. Usage Data is collected automatically and may include Your device's IP address, browser type and version, pages visited, time and date of visit, time spent on pages, and unique device identifiers. When accessing via mobile device, We may also collect device type, operating system, mobile browser type, and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on Our Service. These include Browser Cookies (small files placed on Your Device, which You may instruct Your browser to refuse) and Web Beacons (small electronic files that permit the Company to count users who have visited pages or opened emails). We use Session and Persistent Cookies for: necessary/essential purposes (to provide services available through the Website), notice-acceptance purposes (to identify if users have accepted cookies), and functionality purposes (to remember choices You make).

3. SMS / Text Message Program

IMPORTANT — PLEASE READ THIS SECTION CAREFULLY.

Opt-In and Consent

By providing your mobile phone number and expressly consenting to receive SMS messages from Top Spine Chiropractic & Wellness — through our website forms, in-office intake forms, or by texting a keyword to our number — you agree to receive text messages from us. Consent to receive marketing or promotional text messages is not a condition of purchasing any goods or services. Methods of opt-in include:

• Checking an opt-in checkbox on our website contact or appointment request form
• Completing an in-office intake form that includes an SMS consent acknowledgment
• Verbally providing consent during scheduling with a staff member (confirmed via SMS)
• Texting a keyword to our designated number

Types of Messages We Send

• Appointment reminders and confirmations
• Post-visit follow-up messages
• Health tips and wellness information related to chiropractic care
• Practice updates, closures, and schedule changes
• Promotional offers and special events related to our services

Message Frequency

Message frequency varies based on your appointments and preferences. On average, you may receive up to 4–8 messages per month. Message frequency may be higher if you have multiple appointments scheduled.

Message and Data Rates

Message and data rates may apply. Check with your mobile carrier for details on your plan's messaging rates.

Opt-Out Instructions

You may opt out of SMS communications at any time by replying STOP to any text message you receive from us, by contacting us at (774) 280-4790, or by emailing our office to request removal from the SMS list. After texting STOP, you will receive a one-time confirmation message, and no further messages will be sent unless you re-opt in.

Help and Support

For help with our SMS program, reply HELP to any of our text messages, or contact us at (774) 280-4790.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission from your mobile carrier and is not guaranteed by Top Spine Chiropractic & Wellness.

SMS Data — No Sharing for Marketing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of services, such as customer service or appointment management platforms, is permitted. All other uses of mobile number data require your express consent. We do not sell, rent, or trade your mobile phone number or SMS opt-in consent data to any third party for their marketing or promotional use. Your mobile number is used solely to deliver messages within our SMS program as described in this policy.

4. Use of Your Personal Data

The Company may use Personal Data to: provide and maintain our Service (including monitoring usage); manage Your Account and registration as a user or patient; contact You by email, telephone, SMS, or other electronic communication regarding appointments, updates, and services; send appointment reminders and health communications via SMS if you have opted in; provide news, special offers, and information about our services; manage Your requests and respond to inquiries; complete business transfers (e.g., a merger, sale, or acquisition of business assets); and perform data analysis and service improvement.

5. Sharing Your Personal Data

We may share Your personal information in the following limited situations: with Service Providers who assist us in operating our website, managing appointments, and delivering SMS communications (contractually obligated to protect your information and not use it for their own marketing); for business transfers; with Our affiliates who are required to honor this Privacy Policy; for legal compliance when required by law or valid government request; and with Your consent. We do not sell or share your personal data — including your mobile phone number or SMS opt-in status — with any third party for marketing or promotional purposes.

6. Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as necessary for the purposes outlined in this Privacy Policy, including to comply with legal obligations, resolve disputes, and enforce our agreements. Usage Data is generally retained for a shorter period. You may request deletion of your personal data at any time by contacting us (see Section 10). Upon receiving a valid request, we will remove your data from our active systems, subject to any legal retention requirements.

7. Transfer of Your Personal Data

Your information may be processed at the Company's operating offices or in other locations where our service providers operate, and may be transferred to computers located outside of Your province, state, or country where data protection laws may differ. We take all steps reasonably necessary to ensure Your data is treated securely and in accordance with this Privacy Policy.

8. Security of Your Personal Data

The security of Your Personal Data is important to Us. We implement commercially acceptable means to protect Your Personal Data, including encryption, access controls, and secure server infrastructure. However, no method of transmission over the Internet or electronic storage is 100% secure, and We cannot guarantee absolute security.

9. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under 13. If You are a parent or guardian and believe Your child has provided Us with Personal Data, please contact Us immediately so We can remove that information from our systems.

10. Your Access to and Control Over Information

You may exercise the following rights at any time by contacting us: view what personal data we have about you; correct or update inaccurate data; request deletion of your data; opt out of SMS communications (reply STOP to any message); opt out of email marketing; and express concerns about our use of your data. To exercise any of these rights, contact us at (774) 280-4790 or [email protected].

11. Third-Party Service Providers

We use the following categories of third-party service providers who may have access to Your Personal Data: website analytics (e.g., Google Analytics / Google Places) to monitor website usage and performance; SMS/text messaging platforms that receive your mobile number solely to deliver messages on our behalf and are prohibited from using your data for their own marketing; and appointment scheduling or CRM software that stores patient contact information for appointment management. All third-party providers are vetted and contractually required to protect your data in accordance with applicable law.

12. Links to Other Websites

Our Service may contain links to third-party websites not operated by Us. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Changes to This Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of changes by posting the updated Policy on this page and updating the "Last updated" date above. For material changes, we will provide notice via email or a prominent notice on our website prior to the change becoming effective. We encourage You to review this Privacy Policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy, your personal data, or our SMS program, please contact us:

• By phone: (774) 280-4790
• By email: [email protected]
• By mail: 72 Shrewsbury St Unit 6, Worcester, MA 01604

Appendix: SMS Terms & Conditions

1. Program Operator: Top Spine Chiropractic & Wellness, 72 Shrewsbury St Unit 6, Worcester, MA 01604 | (774) 280-4790
2. Message Types: Appointment reminders, post-visit follow-ups, wellness tips, practice updates, and promotional offers related to our chiropractic services.
3. Message Frequency: Varies; up to 4–8 messages per month on average.
4. To Cancel: Reply STOP to any message. You will receive a confirmation, and no further messages will be sent.
5. Help: Reply HELP or contact us at (774) 280-4790.
6. Carrier Liability: Carriers are not liable for delayed or undelivered messages.
7. Rates: Message and data rates may apply.
8. No Sharing: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.